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Capital Campaign Research: What the Data Actually Says

Thursday, November 19, 2026 at 2:00 pm Eastern

Capital campaign advice is often based on conventional wisdom, anecdotes, and practices that have gone unexamined for years. Research can help nonprofit leaders separate enduring principles from assumptions that no longer reflect how campaigns are being conducted.
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In this free Ready to Raise Session, lead researcher  Steven Shattuck will share findings from Capital Campaign Pro’s annual benchmark study into real capital campaigns. You’ll learn what the data reveals about campaign results, fundraising goals, feasibility studies, volunteer leadership, and other factors connected to campaign success.
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This session is ideal for nonprofit leaders who want to compare their plans with the experiences of other organizations. You’ll leave with useful benchmarks, a better understanding of current campaign practices, and evidence that can inform conversations with your staff and board.


The 60-minute session will include 30 minutes of instruction followed by a generous 30 minutes of live Q&A, giving you plenty of time to ask Steven your capital campaign questions.
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This session is FREE and open to the public.

You will learn tips and strategies on: 

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Understand what current research reveals about successful capital campaigns
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Compare your campaign plans with benchmarks from other organizations
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Use data to inform conversations with your staff and board
Feel free to submit questions in advance to support@capitalcampaignpro.com.

This session will be recorded for future viewing. Even if you can't attend live, feel free to register. You will receive the recording by email shortly after the session concludes.

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Presented by

STEVEN SHATTUCK
Director of Engagement & Technology

Moderated by

AMY EISENSTEIN
CEO and Partner
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This Ready to Raise Session Begins In

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    DAYS
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    SECONDS
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