Gift Range Charts 101: What it is And Why You Need It

A gift range chart breaks a campaign goal into the number and size of gifts needed to reach it. It helps your organization understand how much of the goal must come from top donors, determine whether your donor pool can support the campaign, and focus attention on the prospects who will have the greatest impact.

In this free Ready to Raise Session, campaign expert Andrea Kihlstedt will explain how gift range charts work and why they are central to capital campaign planning. You’ll learn how to build a chart, use it to evaluate your donor prospects, and recognize when the numbers reveal a gap in your fundraising plan.

This session is ideal for nonprofit leaders who are developing a preliminary campaign goal or beginning to assess their fundraising potential. You’ll leave with a clearer understanding of the gifts your campaign will require and how to use a gift range chart as a practical planning tool throughout the campaign.

The 60-minute session will include 30 minutes of instruction followed by a generous 30 minutes of live Q&A, giving you plenty of time to ask Andrea your capital campaign questions.