How to Turn a Project into a Compelling Case for Support

Your organization may know exactly what it wants to build, renovate, expand, or accomplish. Donors need to understand why the project matters and what their gifts will make possible.

In this free Ready to Raise Session, campaign expert Xan Blake will show you how to turn an internal project plan into a compelling, donor-centered case for support. You’ll learn how to connect your plans to your mission, describe the impact of the campaign, and give prospective donors a meaningful reason to participate.
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This session is ideal for nonprofit leaders who are developing a campaign project or preparing to share their plans with donors. You’ll leave with a clearer understanding of the ideas your case should communicate and how to make those ideas persuasive.

The 60-minute session will include 30 minutes of instruction followed by a generous 30 minutes of live Q&A, giving you plenty of time to ask Xan your capital campaign questions.